Marketing Consultant Leeds

Digital Marketing Strategy

Are you struggling when it comes to developing a digital marketing strategy to grow your traffic and improve your leads and sales? I am here to help.

The digital marketing strategy service involves working closely with you and your team to find out what it is that you wish to achieve, creating objectives and developing strategies to make them a reality.

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SEO

I provide a full SEO service which involves generating a search engine optimisation strategy to generate your website with more leads and more sales.

I will generates keyword research, content plans, and a whole host of other SEO tasks to work towards the KPIs.

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PPC

Whether you have an existing Google Ads or Bing Ads accounts – I am able to help support you to grow your business.

I have worked with a number of companies in a range of different sectors to help them setup paid campaigns as well as improve their existing campaigns.

I’ll work closely with your team to make sure we’re spending the right budget and generating the results you’re looking for in relation to:

• Clicks
• Impressions
• CTR %
• Conversions
• Sales

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Social Media Ads

Do you want to run effective campaigns on social media that are creative and engaging? You’ve come to the right place.

If you want to run campaigns on Facebook, Instagram, LinkedIn or Pinterest, then I can help you to reach your target audience and try to encourage them to convert.

I’ve been implementing best practises on social media campaigns for many years and have substantial experience in driving the ROI you’re looking for.

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Digital Marketing Services

Digital marketing is a dynamic and ever-evolving field that has transformed the way businesses promote their products and services in the digital age. This comprehensive strategy encompasses a wide range of online channels and techniques to effectively reach and engage with target audiences.

At its core, digital marketing leverages the power of the internet to connect businesses with potential customers. It includes various components, such as search engine optimisation (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. Each element plays a distinct role in creating a holistic digital marketing strategy.

One of the key advantages of digital marketing is its ability to precisely target specific demographics and user segments. Through data analytics and user behaviour tracking, businesses can tailor their messages and advertisements to resonate with their intended audience. This level of personalisation not only enhances user engagement but also boosts conversion rates, leading to a higher return on investment (ROI).

Moreover, digital marketing offers an array of tools and metrics for measuring campaign performance and effectiveness. This data-driven approach allows businesses to make informed decisions, optimise their strategies in real-time, and allocate resources where they will have the most impact. This adaptability is a significant advantage in a fast-paced, competitive digital landscape.

In recent years, the emergence of social media platforms, influencer marketing, and mobile marketing has further expanded the scope of digital marketing. These platforms offer unique opportunities for brands to connect with consumers on a more personal level and build lasting relationships.

In conclusion, digital marketing has become an indispensable part of modern business strategies. It empowers businesses to connect with their target audience, increase brand visibility, and drive conversions in an increasingly digital world. As technology continues to advance and consumer behaviour evolves, digital marketing will remain at the forefront of marketing strategies, shaping the way businesses engage with their customers online.

Paid Search Marketing

Paid search marketing, often referred to as pay-per-click (PPC) advertising, is a pivotal component of digital marketing that allows businesses to promote their products or services effectively on search engines like Google and Bing. This advertising model operates on a simple premise: advertisers bid on specific keywords or phrases relevant to their offerings, and they pay a fee each time a user clicks on their ad, driving traffic to their website.

The fundamental concept behind paid search marketing is to position ads at the top of search engine results pages (SERPs), ensuring visibility when potential customers search for related terms. Here are some key elements and benefits of paid search marketing:

Keyword Targeting: Advertisers meticulously choose keywords that align with their business objectives. This allows for precise targeting, ensuring ads are displayed to users actively searching for particular products or services.

Budget Control: Paid search campaigns offer complete control over budget allocation. Advertisers set a daily or monthly spending limit, preventing overspending and allowing for easy adjustments based on performance.

Immediate Results: Unlike organic SEO efforts, which can take time to gain traction, paid search marketing delivers almost instant results. Ads can be up and running within hours, making it an excellent choice for time-sensitive promotions or product launches.

Highly Measurable: PPC campaigns provide in-depth data and metrics to evaluate performance. Advertisers can track click-through rates, conversion rates, and return on investment (ROI), enabling data-driven decision-making and optimization.

Ad Extensions: Paid search ads can be enhanced with extensions that provide additional information, such as phone numbers, site links, and location information. This feature increases ad visibility and click-through rates.

Geotargeting: Advertisers can narrow their audience by geographic location, ensuring that ads reach users in specific regions, which is especially beneficial for local businesses.

Competitive Insights: Paid search also offers insights into competitor strategies. Advertisers can see which keywords competitors are targeting and adjust their own campaigns accordingly.

Quality Score: Search engines use a quality score to determine ad placement. Advertisers with high-quality ads and landing pages are often rewarded with lower costs per click and better ad positioning.

In summary, paid search marketing is a dynamic and results-driven digital marketing strategy that empowers businesses to reach their target audience with precision, achieve immediate visibility, and measure performance effectively. When executed strategically, it can deliver a substantial return on investment and contribute significantly to a company’s online marketing success.

Email Automation

Do you want to improve your existing email marketing campaigns? Do you feel they’re not really sending the right message and your response rates are poor?

I am a Keap Partner (formally known as Infusionsoft) and I have businesses to understand the whole marketing lifecycle and create email marketing strategies to keep the framework.

Get in touch today and I’ll show you what I can do.

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