Pay-Per-Click – PPC Services
I support you with guidance and advice to increase leads and sales.
Fast becoming the most popular channel to gain visibility from customers who display clear signs of their intention, I take Google Ads management to a whole new level. I look at the data, test and change my approach to ensure I’m constantly learning what works and what doesn’t to maximise your budget and drive leads and sales for your business.
What is PPC?
You may have seen various ads whether they be text or shopping at the top of Google when you conduct your search. These are the ads which are managed by Google Ads. They appear above, and below the organic search terms (those which are given based on SEO ranking factors). This all means, you’re able to have a good chance of having your ad displayed for your desired terms, without the need for extensive SEO work. Good hey? There are still a number of elements, which make up the Ad Score, which encourage Google to show your ad above the competition – but those requirements are usually based around your website being relevant to the targeted keywords and the way your ads are written. No sweat.
Google Ads Certified
I’m Google Ads certified, meaning I’ve completed the necessary certificates to use the tool. I continually top up my knowledge ensuring that I’m at the forefront of Paid Search by testing any new additions Google provides.
Are you an eCommerce business who wants to gain a competitive advantage? Google Shopping ads are renowned for the superb traceability of ROI of each keyword and campaign. I support businesses to increase their visibility on search engines to bring about results.
Have an idea of where your audience might be hanging out online? I do, or at least I’ll find out. With display advertising your can communicate your messages to a broad or specific audience as you see fit. I work closely with you and your team to decide which sites are likely to see the best results. Usually for brand awareness, these campaigns are likely to support your on-going SEO by improving your Click-Through-Rate with your brand organic results, as people tend to go back to search for your business.
We offer as standard, a Google Ads account overview – where we look at your current position, what results you’ve been getting and how you’ve got there. We then look at what your competitors are doing and put forward recommended strategies on how you can be more competitive and more profitable.We offer as standard, a Google Ads account overview – where we look at your current position, what results you’ve been getting and how you’ve got there. We then look at what your competitors are doing and put forward recommended strategies on how you can be more competitive and more profitable.
Paid Search Advertising
Paid search advertising refers to paying for text ads at the top of search engines. This is solely text, and can be optimised to include a number of useful elements for your audience such as Location Extensions, which provide information on where your business is based. We make use of all elements which Google provide, writing copy to attract and entice your audience to engage with your ad.
Your website traffic is like gold to us. We look after it and nurture your relationship with your potential customers. We create bespoke graphics for remarketing ads which correspond to how your audience has interacted with your site. For example, if your visitor has visited your offers page, we’re able to tailor a specific ads for them when they visit another site on the Google Display Network. We ensure all of your remarketing ads specific to each visitor, as nobody like generic ads.
Know which videos your audience might be interested in? We can use the power of Google similar audiences to push relevant ads to a relevant audience to increase your brand awareness in your niche.
Want to go into international markets quickly, but unsure how to? We have a team of experts based in Europe which makes entering those markets even easier than ever. Our experts are native speakers and design relevant ad copy and landing page text to suit your desired audience. What more could you need?
Who I've worked with
“Has been great working with George, he really knows his stuff.”
“George has been a real help in shaping the marketing communications at Forest Rock.”
The expertise provided by George has been a catalyst in developing our digital marketing strategy.
***** (Google Review)
“I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later.”
***** (Google Review)
“It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George.”
First page organic result now on “Deltek PIM”. Very pleased with this!
“Many thanks for this and appreciate you taking the time to look into this so quickly. One big thing I learned from your review is that it isn’t clear what we do.”
868% organic traffic growth for leading tech company
See how I increased traffic by 1,818% YoY for Loughborough based Smart Buildings technology firm.Read More
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The Cook and Him
Discover how I supported bloggers Sam and Phil to improve the SEO of their food blog bringing more relevant traffic.Read More