Marketing Consultant Derby

Hello I’m George Allsop, a Freelance Digital Marketing Consultant. I specialise in the digital transformation of SME’s to improve their online visibility that generates more leads and sales. Call me on: 07547 927 735

Would you like a digital marketing consultant to support your business?

Call me today, and let’s talk: 07547 927 735

Do you need a digital marketing professional to help develop a marketing strategy as well as the ability to execute for the growth of your business online?

If yes – you’re on the right website.

I have been developing online marketing campaigns for years for SMEs throughout Derby, Nottingham and the East Midlands. I have been a digital marketing freelancer since November 2018 and have built up a trusted client base.

I can help provide you with Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media strategies. Would you like your website design improving, or perhaps your current site is completely outdated and you’d like a new one? I’m here to help support you.

Take the next step and Claim your free website review and let’s begin a conversation – Free Website Audit

Digital Marketing Strategy Derby

A digital marketing strategy is a plan to establish an online presence via online channels like organic search, social networks, paid ads, or other web-based media such as your website. Digital marketing strategies are designed to raise awareness and bring new customers to your company.

SEO Derby

SEO stands for search engine optimisation. It is the process of optimising your website to make it more visible to people searching for services or products related to your business on Google, Bing and other search engines. Your pages will be more visible in search results. This will increase your chances of attracting new customers and potential customers.

PPC Derby

PPC is pay per click. This model of digital advertising allows the advertiser to charge a fee for each click on their ads. You pay for targeted visits to your website, landing page, or app. If PPC works correctly, the fee will be negligible because each click is worth more that what you paid for. If you pay £3.00 for clicks that result in a sale of £300.00, you will make a substantial profit. PPC ads can come in many sizes (literally), and can include text, images or videos. These ads can be found on search engines, websites and social media platforms.

Social Media Advertising Derby

This is a type of digital advertising that delivers paid ads to your target audience through social media platforms like Facebook, Twitter, Instagram and LinkedIn. This covers the basics of social networking advertising. There are a variety of different types of campaigns which can be used to gain website traffic and sales. Some campaigns used landing pages and assets to encourage people to send us their contact information.

Social Media Content Derby

What does social media content mean? What is social media content? It’s basically anything you share on Facebook, Instagram, Twitter, LinkedIn or any other social media platform, including text updates, photos, graphics, videos, links, and video. Social media content can include almost anything, but that doesn’t mean that all content is useful to publish for your brand.

Web Development Derby

Web development is also known as web development. It involves the creation, maintenance, and management of websites and web apps that can be accessed online via a browser. However, it may also include web design and web programming. Web design is closely linked to web development, which involves designing features and functionality for apps (webdesign). Development is often used to refer to the actual construction (that is, the programming of websites).

Digital Marketing Derby

George Allsop Digital Marketing
22 Long Row
DE72 2HE

Google My Business: Marketing Consultant Derby (George Allsop)

Paid Search Marketing

Paid search marketing, also known as pay-per-click (PPC) advertising, plays a vital role in the digital marketing landscape. It provides businesses with an effective means to promote their products or services on popular search engines like Google and Bing. The core concept is straightforward: advertisers bid on specific keywords or phrases related to their offerings, incurring a fee each time a user clicks on their ad, directing traffic to their website.

The primary objective of paid search marketing is to position ads prominently at the top of search engine results pages (SERPs), ensuring visibility when potential customers conduct relevant searches. Key facets and benefits of this strategy include:

Precision in Keyword Targeting: Advertisers carefully select keywords aligned with their business objectives, facilitating targeted outreach to users actively searching for specific products or services.

Budget Management: Paid search campaigns offer full control over budget allocation, allowing advertisers to set daily or monthly spending limits. This prevents overspending and permits adjustments based on performance.

Immediate Impact: Unlike the time required for organic SEO efforts to gain traction, paid search marketing delivers rapid results. Ads can be up and running within hours, making it ideal for time-sensitive promotions or product launches.

Comprehensive Measurement: PPC campaigns provide a wealth of data and metrics to evaluate performance. Advertisers can monitor click-through rates, conversion rates, and return on investment (ROI), enabling data-driven decision-making and optimization.

Ad Extensions: Paid search ads can include extensions that provide additional information, such as contact details, site links, and location information. These enhancements enhance ad visibility and click-through rates.

Geographical Precision: Advertisers can refine their audience by location, ensuring that ads reach users in specific regions—a valuable feature for local businesses.

Competitor Analysis: Paid search also offers insights into competitor strategies. Advertisers can identify the keywords competitors target and adjust their campaigns accordingly.

Quality Score: Search engines employ a quality score to determine ad placement. Advertisers with high-quality ads and landing pages often enjoy lower costs per click and improved ad positioning.

In summary, paid search marketing is a dynamic and results-oriented digital marketing strategy, empowering businesses to reach their target audience with precision, gain immediate visibility, and assess performance effectively. When executed strategically, it can yield a substantial return on investment, significantly contributing to a company’s online marketing success.

Digital Marketing Services

Digital marketing is an ever-evolving and dynamic field that has revolutionized how businesses promote their products and services in today’s digital era. This comprehensive approach encompasses a diverse array of online channels and strategies to effectively engage with and reach target audiences.

At its core, digital marketing harnesses the internet’s power to connect businesses with potential customers. It comprises various elements, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. Each component plays a unique role in crafting a holistic digital marketing strategy.

One of the foremost advantages of digital marketing lies in its precision when targeting specific demographics and user segments. By utilizing data analytics and tracking user behaviors, businesses can tailor their messages and advertisements to resonate with their intended audience. This personalization not only enhances user engagement but also drives higher conversion rates, resulting in an improved return on investment (ROI).

Furthermore, digital marketing provides a wealth of tools and metrics for gauging campaign performance and effectiveness. This data-driven approach empowers businesses to make informed decisions, refine their strategies in real-time, and allocate resources where they will have the greatest impact. This adaptability is a substantial advantage in the fast-paced and competitive digital landscape.

In recent years, the advent of social media platforms, influencer marketing, and mobile marketing has further expanded the horizons of digital marketing. These platforms offer unique avenues for brands to establish more intimate connections with consumers and cultivate enduring relationships.

In summary, digital marketing has become an integral component of contemporary business strategies. It equips businesses with the means to connect with their target audience, enhance brand visibility, and drive conversions in an increasingly digital-centric world. As technology continues to advance and consumer behaviors evolve, digital marketing will persist as a leading force in shaping how businesses engage with their online customers.

Who I've worked with

Case Studies

868% organic traffic growth for leading tech company

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