2021 is an important year for Digital Marketing. As markets adopt digital technologies more and more, it’s growing ever more important to keep up to date with the latest trends and best practises for keeping ahead in your niche.
I’ve put together a list of Digital Marketing Tips for 2021 to help support your Organic Search strategies to increase the number of leads and sales to yours or your clients businesses.
1. Improve CTR With Your USP’s Think about your unique selling points, make sure that your visitors don’t leave your site without knowing these. Your companies unique selling points set you apart from the competition and are crucial to achieving your goals.
2. Display Core Revenue Drivers First Decide which product / service should be your primary focus, based on the revenue it pulls in. Put this at the forefront on your site, ie. in the most prominent position. Tell your story throughout your site, and prioritise your services in the navigation.
3. Test Headlines To Increase Conversions Test a number of headlines on your most visited pages. A / B Testing software can help you with this. Ensure you run it for long enough that you can be sure the data has meaning. 2 to 4 weeks, depending on traffic, should be enough to see which headline is most effective.
4. Use Tried And Tested Headlines By taking inspiration from leading newspapers and blog in your niche, you’ll be able to see the tone and the words which see success. Try changing the wording slightly to suit your next blog title and see for yourself.
5. Improve CTR With Odd Numbers Studies have shown that blogs and web pages which use odd numbers tend to have higher CTR’s. This can be applied to your news articles, blogs and other pages. Statistics and data pull the users attention, so it’s worth giving it a go.
6. Alternate Your Calls-To-Action To discover which lead magnets and calls-to-action are most effective you need to test. Try adjusting the wording you use on your email footers, your homepage and on your email campaigns. Test which works best for your audience, in your niche – there’s no one rule. However, this article is worth a read as a starting point: https://www.impactbnd.com/blog/examples-of-calls-to-action-for-lead-generation
7. Use Bold Text & Spacing To Hold Attention To keep the attention of your readers, space your text well. When you hit an important part of your copy, ensure to embolden it to give it emphasis.
8. Track Every Link Possible With UTM Tracking To really see which area of your digital strategy is the most effective, Google provides a way to track your links for free. These tracking parameters work beautifully with Google Analytics and gives you a break down of which campaign are performing best and on which platform. Follow this link to get started: https://ga-dev-tools.appspot.com/campaign-url-builder/
9. Decide Which Are Your Priority Keywords And Launch Campaigns Around Them This comes down to your business needs. Decide which are your core products / services and do your keyword research around these. Once you have your keywords, you’ll be able to develop strategies to increasing visibility in the SERPs on them.
10. Research Your Page 2 & Page 3 Ranking Keywords And Give These Your Attention Discover which keywords your website is ranking for on Page 2 and Page 3 of the SERPs (Search Engine Results Pages). Once you know these, you’ll be able to generate strategies to improve the ranking of these terms. It’s more likely you’ll be able to improve a keyword from Page 2 or 3 on to the first page quicker than starting a fresh.
11. Research Keywords Associated To Similar Content Take a good look at your competitors, do they have any content similar to you? If so, using a tool like SEMrush, discover which keywords these pages are ranking for. You’ll then be able to implement relevant changes to your content to take the best of all of your competitors pages.
12. Map Out Your Digital Marketing Sales Funnel — Where Does Your Content Sit? Your customers have a user journey. Your website has pages of content. Pull out a list of your pages and map out where in your sales funnel your pages sit. Your priority of course should be your service / product pages because these are at the bottom of your funnel. It’s an interesting exercise to see what your current digital strategy is targeting. If you need help with this you can drop me an email: firstname.lastname@example.org
13. Generate a Google My Business Review Link Google really likes reviews. The Google My Business feature allows businesses to have local visibility, as well as being able to display reviews from your customers. Increasing the number of positive reviews to your Google My Business profile will support your Search Engine Marketing efforts. You can generate a link here: https://support.google.com/business/answer/7035772?hl=en-GB
14. Research Backlinks Of Similar Content, Will They Like Your Content Too? It’s worth taking a look at the backlink profile of your competitors. If you compare your content like-for-like with your competitors from a keyword perspective, that’s important, but it’s also important to look at the backlinks to their page. Who is linking to their page, and could they link to yours?
15. Who Is Talking About Your Business Online? Would They Link To You? Knowing who is talking about your business online is very useful. Google sees mentions of your brand as a signal of endorsement, but they see a link as a stronger endorsement. If another website is mentioning you or your company, contact them and ask them to add a link to your website.
16. Who Is Linking To Your Competitors? Would They Link To Your Business? Your competitors have a business network, they’ve worked with people in various different ways. You’re able to see links your competitors are receiving from other domains and you can use that to your advantage. Perhaps the websites / businesses who are linking to your competitors domain would also be happy to link to yours. Contact them and begin a relationship of how you might be able to help one another.
17. Engage Influencers In Your Niche There’s a host of influential people in your niche. They’re have a big following on social media, and they get a lot of traffic to their site. Now… how is it possible you can tap into their audience? Good question, thanks for asking. By offering an influencer something of value to them, you’ll be able to leverage their following. Offering to write a blog on their site is one method, offering to support them on their projects perhaps for a smaller fee than usual. Building a genuine relationship, where you offer to help them — this can go along way.