Making achieving your Paid Ads goals easy with my proven strategies.
PPC Consultant
Paid Search (Google Ads & Microsoft Ads)
Be found when your audience is actively searching for your products or services. I create and manage search campaigns that capture intent, drive qualified traffic, and deliver measurable results across Google Ads and Microsoft Ads.
Paid Social (Meta, Facebook, Instagram, LinkedIn)
Paid social is about reaching your ideal audience where they spend their time. From Facebook and Instagram to LinkedIn, I design campaigns that target by interests, behaviours, and demographics — turning awareness into engagement, and engagement into conversions.
Ad Creatives
Strong creative is the difference between being ignored and being clicked. I develop eye-catching visuals, compelling copy, and clear calls-to-action that stop the scroll, resonate with your audience, and drive action.
Landing Page Creation
Clicks are only valuable if they convert. I design and optimise landing pages that are fast, persuasive, and built to turn ad traffic into leads or sales, ensuring your ad spend delivers maximum return.
My Approach
I work closely with my clients to plan and execute Paid Advertising campaigns to support business growth.
Discovery &
Assessment
I start by understanding your business — where you are now, your challenges, and your goals. This involves reviewing your strategy, processes, finances, and market position.
Insight &
Analysis
Using data and research, I identify what’s working, what isn’t, and where the biggest opportunities for improvement lie.
Strategy
Development
Together, we build a clear, actionable plan that aligns with your vision, focusing on priorities that will have the most impact.
Implementation
Support
I don’t just hand over a plan — I work alongside you and your team to ensure strategies are implemented effectively, step by step.
Measurement &
Optimisation
We track progress, measure results, and refine strategies to make sure your business continues to grow and adapt over time.
See our results for yourself
The metrics you care about
-
Click-Through Rate (CTR)
The percentage of people who click on the ad after seeing it, indicating ad effectiveness. -
Cost Per Click (CPC)
The average cost paid for each click on the ad, helping assess budget efficiency. -
Conversions
Conversions shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. -
Cost Per Acquisition (CPA)
The total cost of acquiring a customer through the ad, calculated by dividing total ad spend by the number of conversions. -
Return on Ad Spend (ROAS)
Measures the revenue generated for every pound spent on advertising. -
Conversion Rate
The percentage of users who complete a desired action (like making a purchase) after clicking the ad.
DON’T JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”
Frequently asked questions
-
A PPC consultant plans, sets up, and manages pay-per-click advertising campaigns across platforms like Google, Microsoft, Meta, and LinkedIn to ensure your budget is spent efficiently and delivers measurable results.
-
Not always – it depends on your goals. Paid search is best for capturing people actively looking for your product or service, while paid social builds awareness and demand by targeting the right audience based on interests and behaviours.
-
There’s no one-size-fits-all budget. I’ll recommend a starting point based on your industry, goals, and competition, then scale as we see positive ROI.
-
Paid search campaigns can start generating traffic and leads almost immediately. Paid social may take a little longer to optimise, but both typically deliver measurable results within the first few weeks.
-
Yes – I develop ad creatives that grab attention, communicate your value clearly, and drive clicks.
-
You’ll get far better results with a dedicated landing page. I design and optimise pages specifically to convert ad traffic into enquiries, leads, or sales.
-
I track key metrics such as clicks, conversions, cost per lead, and return on ad spend (ROAS), giving you full transparency on performance.
-
I work across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms depending on your audience.
-
Yes – I can audit your current campaigns, identify wasted spend, and optimise performance for better ROI.
-
No – I prefer flexible agreements. My aim is to prove value quickly so you’ll want to continue working together based on results, not obligation.