Making achieving your Email Automation goals easy with my proven strategies.
Email Marketing Consultant
Initial Cold Outreach
Reach new prospects with personalised, automated sequences that introduce your brand, highlight your value, and spark interest without the need for constant manual follow-up.
Nurturing Leads
Turn curiosity into commitment with drip campaigns that educate, build trust, and keep your business front of mind until your leads are ready to buy.
Client Onboarding Sequences
Deliver a smooth and professional first impression with automated onboarding emails that guide new clients through your process, set expectations, and reinforce their decision to work with you.
Client Retention Sequences
Keep clients engaged and loyal with timely updates, value-added content, and personalised check-ins that strengthen relationships long after the first sale.
Upsell & Review Sequences
Encourage repeat business and social proof by automating upsell offers, cross-sells, and review requests - turning happy clients into repeat buyers and brand advocates.
Approach
I work closely with my clients to plan and execute Email Automation campaigns to support business growth.
Strategy & Goal
Setting
Define clear objectives for your automation (such as nurturing leads or client retention) and set measurable success metrics.
Audience
Segmentation
Group subscribers by behaviours, demographics, or stage in the journey to ensure the right people get the right messages.
Workflow & Journey
Design
Map out automated sequences like welcome emails, nurture flows, or re-engagement campaigns that guide prospects step by step.
Content &
Copywriting
Craft subject lines, messages, and calls-to-action that capture attention and drive engagement.
Creative &
Templates
Design branded, mobile-friendly templates that look professional and reflect your brand consistently.
Technical Setup &
Integration
Connect your CRM, website, and email platform so data flows smoothly and triggers work correctly.
Personalisation &
Optimisation
Use dynamic content and behaviour-based triggers, while continuously testing and refining campaigns for better performance.
Reporting &
Analytics
Track open rates, clicks, conversions, and revenue to measure success and identify opportunities for improvement.
See our results for yourself
The metrics you care about
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Open Rate
Measures how many recipients open your emails, indicating the effectiveness of subject lines and sender reputation. -
Click-Through Rate (CTR)
Tracks how many people clicked on links in your email, showing how engaging and relevant the content is. -
Reply Rate / Positive Response Rate
Reflects how many recipients responded positively, helping gauge lead interest and targeting accuracy. -
Conversion Rate
Indicates how many recipients took a desired action (e.g. booked a demo), directly connecting outreach to pipeline growth. -
Lead Quality Score
Evaluates how well the AI system identifies and engages with high-value prospects based on fit and engagement. -
Cost per Lead (CPL) / ROI
Measures the cost-effectiveness of the outreach efforts, helping justify marketing spend and scalability.
DON’T JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”
Frequently asked questions
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I help businesses plan, create, and optimise email campaigns that nurture leads, build stronger customer relationships, and drive sales.
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Yes — email gives you a direct line to your audience, keeps you in control of the relationship, and consistently delivers one of the highest returns on investment in digital marketing.
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I can create everything from welcome series and lead nurturing flows to client onboarding, retention campaigns, upsells, and re-engagement sequences.
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Absolutely — I design automated workflows that save you time while making sure your audience hears from you at the right moment.
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Yes — I provide compelling copy and branded, mobile-friendly templates that look professional and convert readers into customers.
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I track key metrics such as open rates, click-through rates, conversions, and revenue, so you always know the impact of your campaigns.
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Both — I can work with your current platform (like Mailchimp, Klaviyo, or HubSpot) or help you choose and set up the right tool for your business.
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Many businesses see improvements quickly, but the real value comes from consistent, long-term engagement with your audience.
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Not at all — even a small, well-targeted list can generate strong results if you’re sending the right messages.
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Pricing depends on the level of support you need — from one-off setup projects to ongoing campaign management. After a consultation, I’ll provide a tailored plan and cost.