The Cook and Him

Client Overview

The Cook & Him are a duo of food bloggers, Sam & Phil who, over the years, have worked hard to create some superb vegan and vegetarian recipes. Their blog, www.thecookandhim.com host some wonderful ways to cook healthy, yet interesting, meals. Their food photography speaks for itself with every recipe accompanied with the most mouth-watering photography.

The Brief

The main aim was for the blog to build on its existing popularity on social media and to become more visible in the search engines. The task to increase the amount of traffic took the form of Search Engine Optimisation (SEO) as well as Digital PR techniques to gain influence in the search engines.

The Strategy

To gain more influence in the search results it is really important to ensure that the search engines fully understand the content which is being published. The initial approach with The Cook and Him was to optimise the existing blog content on the website. The recipes and guides were prioritised in order to make the most impact to the site, in the quickest time possible. Those pages which were trying to rank for highly searched terms were optimised first.

In order to ensure that these optimisations were carried out in the best way possible, extensive keyword research and competitor research was carried out to ensure the best improvements were made to the on-page copy.

The second part of the strategy was focused on the building of backlinks to their domain, www.thecookandhim.com, to increase its notoriety within the search engines. It’s a well known core Google ranking factor that quality, contextual backlinks are pointing to any domain in which you wish to rank for any given keywords. It’s why Digital PR / Content Marketing techniques were employed for the second part of the strategy.

Creating a piece of content which people, bloggers, online news outlets want to link to is a sure fire way to generate the right type of links for your website. If that piece of content can also enable you to rank on Google for your target keywords, that’s even better!

The Digital PR project with The Cook & Him consisted of a review of Vegan Protein, which was identified as a growing trend at the time, in the world of Veganism – and thus was likely to bring in great levels of organic traffic to the blog long term – all of which would be relevant traffic.